Corporate video

A corporate video about a company’s work is one the main components of a company’s image. The production company Askania-Nova Arts has dealt with corporate productions for large and medium sized business organizations for several years.

The aim of this kind production is to demonstrate production plants, scientific potential, inner structures and the products themselves. The corporate movie is widely used in exhibitions, conferences, TV-programs and has become a powerful tool for negotiating with clients and investors.



The corporate video is one means of communication with diverse audiences; a company’s staff, clients, shareholders and investors, as well as government organizations. The corporate video will have a greater impact if the target audience is well defined. Its high level of information and demonstrative qualities, persuasiveness, recreation features, and ease in conveying information are important factors.

The corporate video has stronger persuasive effects than any other advertising methods because the information they contain is shown visually and emotionally. This genre is the genre of the artistic publishing. It enables you to present information about your company in a vivid and emotional way. The moviemaker adds the necessary sensitivity and texture in the process of filmmaking.

Depending on the target audience the corporate videos are divided into two types: movies for demonstration in exhibitions and movies for demonstration to investors, shareholders and clients.

In the first case presentation videos, the movie is shot so that a dynamic and beautiful video line attracts visual attention. In conventions or exhibitions a viewer is unable to understand the idea of most films due to distractions from noise and music from the other exhibitors. Common corporate videos shown during exhibitions are usually very long and incomprehensible. Spectators are unable to hear a spoken voice. In this case the corporate video should be far more dynamic. It should have an unobtrusive sound track and effective vivid image.

The corporate video should be edited so that spectators will get the necessary information and emotions even if they don’t hear the sound. The primary task of a corporate film is to attract the attention of visitors and compel them to stop and watch the movie.

Corporate videos of the second type are made for general viewing. In these movies the subject is shown in detail. The video has higher quality sound and the main part of the information is provided by the narration. The main purpose of these movies is to heighten awareness of your products or attract potential investors or clients.

In many cases a corporate video contains computer graphics. Traditional video falls short when showing diagrams, graphics or technological details. If computer generated graphics are needed they are captured, animated and edited into the main video line.

On average corporate videos are 5-10 minutes long, depending on the size of the company and the depth of the subject. If needed, several variants of the corporate video can be produced with the narration in different languages to accommodate a global market.

Askania-Nova Arts is responsible for the entire process of video production work. The process of filmmaking consists of the several stages; consultations with engineers and managers, filming the presentation, and the transfer of the final video to the required media which may include DVD, VHS, CD, or SP. The movie may also be adapted to Windows Media or DivX formats.

We use the latest equipment and the most powerful software for corporate video productions, the same kind of equipment used for making most Hollywood movies. It takes 2-6 weeks to make a corporate video 6 minutes long. The number and difficulty of computer generated graphics may vary from one production to the next.



Русский |